Senior Vice President – Brand and Communications
As Senior Vice President – Brand and Communications, Gregory Gavroy is responsible for Arianespace’s internal and external communications, as well as the company’s brand strategy.
Prior to his appointment, Gavroy was the Head of Content and Media at aircraft manufacturer ATR, in charge of media relations and social media, as well as corporate transformation and internal communications. From 2016 to 2019, he was Director of Corporate Communications at OneWeb, where he implemented a 360-degree communications strategy for this startup specialized in delivering Internet services to users around the world through its low-Earth-orbit satellite constellation.
Gavroy began his career with the French Ministry of Defense, where he spent seven years – first at the French Foreign Legion Command, and then as communications officer for the Chief of the Defense Staff (EMA). He subsequently developed his knowledge of the aerospace sector after joining Airbus in 2011 as Head of Media Relations – Space.
Gavroy is a graduate of the French Saint-Cyr military academy and attended the Executive MBA from the HEC Paris business school with a specialization in innovation, entrepreneurship and change management.